The concept emerged during a much-needed shoeshine at the San Francisco International Airport in 2007. While receiving a spit shine, a member of the eClean founding team stared down at streaks, smudges and a residual smattering of breakfast resting on a cell phone. An idea was born: if people are willing to pay for expert care of accoutrements like shoes, wouldn't they also find value in a responsible cleaning of the digital devices that are increasingly important in their lives?

Over the years, the eClean family (literally) tossed the idea around at family gatherings, shared it with friends, and late in 2010 began planning for the digital device cleaning revolution! While the eClean offering will be coming to an airport near you soon, we envision you will be able to Renew your E! in busy hotels, train stations, convention centers and shopping malls not too long after. And, if near-term plans do not have you in an eClean airport, you can purchase your very own eClean do-it-yourself kit online, at www.eClean.com